(It’s not)
about me…

experience

… But here is why we may be a good fit

  •  I have twenty years’ experience as a journalist, which means I can find the telling detail in the story and bring it to life.
  • My experience writing everything from punchy front-page stories and opinion commentary to long-form corporate profiles means I can work confidently with you across a range of different copy and content projects.  
  • I have a large network of business contacts that I can draw upon as interviewees to make sure the copy is factual and authoritative.
  • When you hire me, you work directly with me. That means I attend every call, write every word and the only work I subcontract out is administrative tasks.
  • E-books & white papers
  • Blogs and thought leadership
  • Case studies
  • Articles

My background notes

Don’t worry. This is not the part where I bore you with details of my early love of words or my enthusiasm for the local library. But in a nutshell:

  • I was awarded the John Burton Cadetship Scholarship
    in Journalism at 18, which allowed me to study at Bond University while working as a cadet at The Gold Coast Bulletin. 
  • After graduation, I was awarded a spot in Fairfax’s (now Nine) journalism traineeship program, where I worked for four years on The Sun-Herald newspaper in Sydney.
  • Over the next 15 years, I covered courts and finance for Australian Associated Press (AAP) newswire. Later I worked as an online sub-editor and headline writer in London: first for The Telegraph and later for The Guardian’s news and money sections.
  • When I returned to Melbourne, I edited sections and wrote headlines for The Sunday Herald Sun and The Weekly Times newspapers.

In 2021, I joined the board of Australian Book Review (ABR) and I am also a regular opinion writer for The Guardian. I live in Melbourne with my husband and excitable dog, Betsy (aka: office manager/voice of reason).

Hosier Lane, Melbourne

who i commonly work with

Does this sound like you?

01. WE WANT TO OFFER  COMPELLING CONTENT TO OUR READERS

You have a strong success story, and a tonne of information at your finger tips, but you need a hand relaying your wins and milestones in a clear and meaningful way that retains and attracts new business.

02. We need a lead magnet but don’t have the time

You want to build your email list and know that a compelling e-book would be a great long-term investment, but you don’t know what to write about or what topic will attract the most downloads from your audience.

03. We want to make the most of CUSTOMER testimonials

You understand that your clients’ five-star reviews are a powerful sales tool, but you need a journalist to interview your success stories, dig deep into the detail and write compelling case studies that convert to leads.

StoryBridge processes. Photo by:

HOW I WORK

The bridging process

Step one: free initial Zoom call

We will spend roughly 30 minutes discussing your copy needs. I will ask you a few questions to ascertain what your copy problems are, what you are hoping to achieve, and how I can help.

Step two: finding the story

Once the proposal has been accepted, the research phase begins as we formulate your unique selling point, the audience, where they are at in the buying cycle and the right tone of voice. For example, if you are after a series of case studies then I will proceed to interview your selected customers or clients. If  I am writing an e-book then I use marketing materials and assets, as well as desktop research, to dig deep into your business and formulate a bang-on copy strategy.

Step three: the work

Now I have all the information at my finger tips, it’s full-steam ahead with the copywriting, as I draw on all of the information to deliver concise copy, in the right tone of voice and optimised for SEO. You will also receive an update each Friday so you never have to wonder how the project is progressing.

Step four: hit send

The copy will be delivered, with a complimentary round of edits, for any last-minute changes before we hit send. I also provide a complimentary suggestion list of how to re-purpose the copy for other mediums.

StoryBridge copywriting is proud to be a designated cliche-free space™. This means you will be spared the corporate jargon language (ideation; blue-sky thinking; high-level learnings), legalese, or other nonsensical gobbledygook that ruins perfectly good copy and turns readers away.