Let’s get
your story
straight
I’M JOHANNA LEGGATT, MELBOURNE
JOURNALIST AND COPYWRITER
And I get it. You want copy that tells a story. The right tone of voice for the business. Words that home* in on your organisation’s strengths, build authority and communicate that thing you with more energy and skill than anyone else in your field. As a former newspaper journalist and sub-editor, I now partner with financial services, property and health clients on copy and content that speaks to your target audience in a meaningful way
— minus the pushy sales talk and free set of steak knives.
*Definitely ‘homes’, not ‘hones’.
Website re-write
Craft a persuasive and SEO-friendly website, or refresh existing copy, with tag lines and CTAs that resonate.
Blogs
Share ideas and advice via targeted blog strategies that build engagement and reader trust.
e-books & whitepapers
Publish downloadable guides that educate & inform your audience, while acting as a newsletter lead magnet.
Opinion writing
Lead the conversation with well-written opinion pieces that advocate for your sector and raise awareness.
Case studies
Tell the success stories of your clients, and share them via newsletters, social media and on your site.
Articles
Showcase your commitment to your audience or membership base with content and profiles that are engaging.
Dog pats (per day)
Active Clients
Written Articles
Zoom calls
Content that
cuts through
get in touch
