Let’s get
your story



And I get it. You want copy that tells a story. The right tone of voice for the business. Words that home* in on your organisation’s strengths, build authority and expertly communicate that thing you with more energy and skill than anyone else in your field. As a former newspaper journalist and headline writer, I now partner with financial services, property and health clients on copy and content that speaks to your target audience in a meaningful way
— minus the pushy sales talk and free set of steak knives.

*Definitely ‘homes’, not ‘hones’.

Here is how I help B2C and B2B businesses:

Website re-write

Craft a persuasive and SEO-friendly website, or refresh existing copy, with tag lines and CTAs that resonate.



Share your industry ideas and thought leadership via targeted blog strategies that build engagement and reader trust.


e-books & whitepapers

Publish downloadable guides that educate & inform your audience, while acting as a lead magnet on your site.


Sales pages

Generate interest — and plenty of click-throughs — with the piece de resistance of the web tool kit: a slick sales page.


Case studies

Tell the success stories of your clients, and share them via newsletters, social media and on your site.



Showcase your commitment and update your audience with content marketing that’s engaging and relatable.

Dog pats (per day)

Active Clients

Written Articles

Zoom calls

Testimonials & Featured Clients

I have been privileged to work with Joh and her fabulous storytelling skills for several years now across a variety of industries. She has an incredible ability to humanise a brand through her words, she brings a wealth of knowledge, curiosity and passion to her copywriting, and her communication regarding deadlines is always fantastic.

Shae Iddles, Marketing Manager, MedAdvisor/TLCC

We hired Joh as a freelance copywriter to create some new and improved content for our website. Right off the bat, Joh was extremely professional and understanding of our requirements. She was intuitive and a great communicator, which allowed her to understand our brief quickly, provide some great suggestions and deliver on what we needed, on time. She also kept us up to date with her progress, which was very helpful to us given our short timeframes.

Rose Schiavello, CEO @ BuyMyPlace

I have used Joh to "ghost write" blogs for me and my team, and her excellent contributions have helped us independently rate as the top property website in the world. Her work needs minimal editing and she writes proficiently in the genres of property, business and the psychology of success. I've worked with many writers over the years and can honestly say Johanna has been one of the most professional I have worked with.

Michael Yardney, Founder, Metropole Property Strategists

When I was a commissioning editor, Joh was a dream to work with. Her story ideas are spot on and her copy is always cleanly written. Furthermore, her property and finance stories were often the most read stories on the entire news.com.au site.

Hannah Stenning, commissioning editor, news.com.au

Chartered Accountants Australia

AS seen in

Melbourne's The Age newspaper
The Guardian news site.
Australian Book Review, ABR:
Acuity CA members' magazine
The Daily Telegraph UK

Don’t get lost in the crowd:

Find your story

get in touch